nprED High-Paying Trade Jobs Sit Empty – click the link for the full article
The branding issue …
“Money isn’t the only issue, advocates for career and technical education say. An even bigger challenge is convincing parents that it leads to good jobs.
“They remember ‘voc-ed’ from when they were in high school, which is not necessarily what they aspire to for their own kids,” Kreamer said.
The parents “are definitely harder to convince because there is that stigma of the six-pack-totin’ ironworker,” said Greg Christiansen, who runs the ironworkers training program. Added Kairie Pierce, apprenticeship and college director for the Washington State Labor Council of the AFL-CIO: “It sort of has this connotation of being a dirty job. ‘It’s hard work — I want something better for my son or daughter.’ ” “